Fabric Labels

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Labels For Start-Up Fashion Brands

Building a start-up fashion brand is one of the most difficult, and yet rewarding experiences a designer can experience in his or her lifetime. It’s a journey full of difficult decisions about designs and fabric choices. It’s a business challenge that requires teambuilding and interpersonal growth. It’s an opportunity to learn about the immense range of details that are important in consumers’ minds. One of these details is that of a logo, and its placement on tags and labels. Luckily, whether it comes to Fabric tags and labels or heat-transfer labels, the team at High-Tech Printing and Labeling inc. has newcomers to the industry covered for almost all their needs.

When a customer wears an item of clothing, they’re wearing every part of that clothing (the quality, the design, the tag). And each element of a piece of clothing says something about the quality of its maker’s brand, and the person wearing it. Heat-transfer labels for example, can help give a fashion brand an easygoing, playful vibe. They’re printed directly on the clothing, and are very comfortable. They fade into an item of clothing, and yet still provide a noticeable reminder of the maker’s logo (and perhaps directions for use).

A fabric label can also be a great option for start-up fashion designers. They offer a playful vibe as well, but also stand out in customers’ minds, more so than a label printed directly on the original piece of clothing. They can both literally and figuratively add a new dimension to a designer’s pieces, and thusly differentiate a brand in consumers’ minds.